We are an Outsourced Innovation, Strategy, & Management Firm that works with Food, Beverage, Nutraceutical, Nutrition, & CBD Companies – from Entrepreneurial start-ups to Global Conglomerates.
We help Identify your Opportunities, Quantify your Needs, translate them into Custom-Tailored Products and Services, and Align the Business for Sustainability Challenges in the 21st Century to drive your business objectives and capture profit.
Our Disruptive Business Model with Outsourced Innovation allows you to focus on core business activities while we drive Innovation to capture new market space and outpace the competition.
WORKING WITH NUTRITION. STRATEGY. SOLUTIONS: THE PROCESS
You are unique and magnificent, and your life and stories and rational and emotional motivations make you, your company, or the company that you work with completely unique. Every one of us is an Entrepreneur – whether you haven’t written your Business Plans yet, or you own your own successful company, or you are just a cog in the wheel on a random functional team at a global conglomerate mega-corp.
As Entrepreneurs, we not only focus on profit maximization (that’s the fun part) – but we also want to do what we love doing best. We want the ability to contribute fully with the best of our abilities and the passion and reward for the tasks we complete. After work, we serve our communities, invite the neighbors for dinner, wave at strangers in the grocery store, read great books, & indulge in our passions and hobbies.
You are a HERO – our HERO. We do not all live the same lives when we leave the office – yet this is how our industry works with all of us playing some same similar role that is played out elsewhere. Instead of a one-size-fits-all systematized approach to business systems, and operational functionality, and profits generation, NUTRITION. STRATEGY. SOLUTIONS uses Breakthrough Business Models to transform your Business Growth Strategy to focus instead on the strengths of our HEROES and the heroic individuals engaging with your company – customers, employees, and community members included.
We help our HEROES in the Food, Beverage, Nutrition, Nutraceutical, and CBD industries weigh their resources and constraints alongside their dreams and desires - as both direct and affect your Innovation, Growth Capacity, Speed to Market, and Profit Potentials.
With this approach, our HEROES are more likely to achieve the successes they desire without falling into the traps and vicious cycles of today’s impersonal, in-the-box, employees-as-cogs business climate.
You are not like the Joneses. Why should your business strategy be? (Frankly, nobody even likes the Jonses anyway. Seriously.)
ONLY IDIOTS GUESS. WE MAKE YOU LOOK GOOD . . . . REALLY GOOD (LIKE . . .PROMOTION GOOD).
Don’t you think it’s a bit, shall we say, idiotic to use the same data points as all of your customers to determine your next multimillion-dollar investment opportunity? Some businesses gather huge amounts of Customer Data that everyone else is using. But in many cases, they aren’t taking advantage of it all because they are only gleaning insights from the tiny percentage their marketing teams are able to manually dig through.
NUTRITION. STRATEGY. SOLUTIONS helps our HEROES use Customized Quantitative and Qualitative Data Analyses, Predicative Analytics, Facilitated Ideation Workshops, Sustainability Trend & Market Analyses, & Co-Innovation Workshops to pinpoint the exact whitespace profit opportunities in the marketplace both today and in the future.
From there, we have a great deal of fun with Concept Development, successful Formulation & Prototyping, Sustainability Innovation, and Concept Positioning Strategies embedded into Profit-Driven Marketing measures to allow our HEROES to capture available profit faster and more efficiently than their competitors.
Of course, you can throw millions of dollars out the window on a “kinda-sorta-maybe” idea. If you’re wrong, you’ll look like an idiot. Don’t worry. We’ve all been there a time or two. The question is – how many times do you want to wear the dunce hat? But hey, who knows . . .? Maybe there are hordes of grandmothers out there somewhere really DO want to spend their discretionary income on banana-flavored edible underwear containing Omega-3!
BUILDING STRATEGIES AND SYSTEMS TO CAPTURE WHITESPACE
The “way we’ve always done it” is a business mantra that is slow, cumbersome, antiquated and, frankly, boring. Every industry is built around long-standing, often implicit beliefs about how to make money. Just look around – it’s pretty much the same old, same old. Not everyone can think outside of the box to develop customized profit centers – which is why we see 200 new products in the same category with similar marketing in the same time frame.
The “way we've always done it” is a high-investment, high-compete, short-lived, lower-profit, unsustainable business model that we have come to think of as “normal.” Our HEROES know this. They look around and say, “yeah, well . . . that’s the same dumb way everyone else does it.” Why create similar product #201, when you can build your own highly profitable market niche with no competition?
NSS is an inter-connected team of Industry Experts & Partnerships that work with you to find Disruptive Business Models & Strategies & Solutions. Using data, we help quantify and qualify your specific needs, your specific opportunities and challenges, and your distinctive goals and desires that make you one-of-a -kind. Not everyone can wear a size O bikini – and, likewise, not every company should follow the same set of in-the-box solutions.
The end game of business may be the same goal posts – but our HEROES create their own rules based on their specific strengths and weaknesses and their own unique specificity in the marketplace.
Through a Systematic Data-Led Approach we help our HEROES create a clear road map of systems, actions, and Self-Funding Profit Measures to bring Innovation Strategies alive into new, profitable market share. Isn’t it time to take the road less traveled? Get a new map!
WHO SAYS YOU HAVE TO HIRE A BUNCH OF STAFF JUST TO DO THE SAME THING “MIKE” DID?
We function as the 3rd arm, 4th leg, and 7th eye for our HEROES. While their competitors are putting staff costs into their budgets and balancing that against idealized profits and arguing internally about which area to invest in next, our HEROES know that NUTRITION. STRATEGY. SOLUTIONS is working alongside them day and night to help them implement their Profit-Proven Systems and Solutions.
We take on the responsibility of managing the Implementation Process – short term, long term, or just over coffee. We implement Strategies and Solutions internally to strengthen the organization and use Storytelling and Profit-Driven Marketing Tactics to create recognition and brand recognition for you externally. Our HEROES go farther, faster than their competition. As they remain focused on their core business activities and strengths, our HEROES rely on Breakthrough Business Models such as Outsourced Innovation with NSS to work with clear new profit trails for their innovation, strategies, formulations, marketing, and strategy implementation and management activities in parallel – as another awesome member of the team.
So, what will the next generation of successful businesses look like? Will they be a clone of someone else who has already done something? Doubt it. Be unique and leverage business growth where your greatest strengths are. Be a HERO – be OUR HERO. Oh, and some final sage advice: Don’t grow up. It’s a trap!
NSS SUPPORTS OUR HEROES AT EACH AND EVERY PHASE, STAGE, SYSTEM OF BUSINESS WHILE GROWING THEM INTO NEW PROFIT CENTERS